Welcome to Betty's Design Web Page
I have over 24 years of experience in the animation and creative industry, holding different roles such as Creative Director, where I managed product designs, creative strategy, communication, and art directions.
I am also a professional visual and product/fashion graphics designer utilizing Adobe Creative Cloud expertise to create Brand Identities, Character Art Designs, E-Commerce Designs, Licensed Properties Applications and Developments, Marketing/Advertising Collaterals, POS, Retail Stores and Web Site
Designs. I am an independent, resourceful, brand-focused, with a consumer product trend and marketing sensibilities.
In January 1997, I started my career at Warner Bros. Consumer Products, where I spent 14 great years there. I started as a young graphic designer and ended up heading the Creative and brand assurance team. My last role at WBCP was the Regional Creative Director for Greater China, Southeast Asia & India based in Hong Kong.
In the world of creativity, the mantra is not to stay in one place for too long. I had the fantastic opportunity to work with different Worldwide Entertainment Studios that include Disney, DreamWorks, Hi-5 World, KidZania, and Nickelodeon - accomplished Creative and Brand Assurance Strategic with years of hands-on designs, create design processes, and operational management experiences. I am currently working at One Animation Pte. Ltd., based in Singapore, as its Commercial Creative Director since March 2016.
I love to train and mentor young designers. I am a big-picture person with a proven ability to achieve revenue goals by analyzing and understanding the clients' needs, local market trends, and Consumer Behaviors.